Is Google Adsense worth using?

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Category: Content

In order to use Google Adsense you must have a website.  If you are on some type of hosting service that is limited, such as a blog service or free hosting, there is a chance that you may be able to use Google Adsense and may need to check the faq's of your provider or contact them directly to see if Googles scripts may be run and if you can edit html.  With the costs of hosting and domains being as cheap as it is, not having a website due to financial concerns is a rather lame excuse.  If you can't afford a website, perhaps you should get off the internet and find some "real" work. Though many people make money and some even a living from the internet, there are countless others that will never (despite their great effort), make a substantial amount of money from their effort on the web. The use of Google Adsense can help offset the costs of hosting and if your site has many visitors you could even make some real money, so long as you have a large targeted audience. Google Adsense is not the only game in town, more on this in another story, another time.

Google's' concept is simple, if they can guess at what a viewer of thier ad wants to buy and present them with a snippet of information that can get that consumer to buy a product from one of their customers, then they will make money.  They do a little more that guess at what consumers want to buy.  You may notice that when you are at car review sites, the Google ads are about cars, if you go to a site about electronics you will see Google ads about electronics. The ads change in almost real-time and are seriously targeted based on the content of the exact page you are on.

Targeted ads are wonderful except a service or product you sell and have created pages for will also have Google ads right next to your content trying to lure your visitors off to another site so they can purchase an item or lose interest in your site completely.  Well at least you got a few cents from Google for the click through.  But wait, seems Google has thought about that and allows you to block ads by category or by url, so if you have a competitor that is constantly beating your price you could block their ads from your site.  Makes perfect sense which might be why it's called Google Adsense.

Gaming sites, personal blogs, basically any website can benefit from Google Adsense.  The webmaster of the sites gets some revenue for allowing advertisements and advertisers get a targeted audience for their advertisements.  It's a win-win.